Microsofts "Vanishing point" ARG was a successful marketing campaign to promote vista. bacially you sign up for this game and every week 12 new puzzles are released in a form of a puzzle box (4 easy ones, 4 medium and 4 hard), players can solve these puzzles to gain pionts and win cool prizes.
The main feature of this game is that in order to solve these flash-puzzles, you need the corresponding clue. The clue is revealed in real-time in some global event, such as writting it in the sky all over the world, even via projecting on on a water works display in Las Vegas. http://www.youtube.com/watch?v=hrwLJjVAr8U (it actually starts half way through the video)
All in all, apparently it was a very successful game with great prizes on offer. it is finished now but it seems another is on the way.
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